~ Analyzed and visualized company’s web traffic data using Mouseflow to understand user interaction, created targeted content to engage customers and decreased bounce rate.
~ Generated five key dashboards using Qliksense to cross reference marketing KPIs and sales revenue. Developed future sales targets based on modeled data.
~ Increased sales revenue by organizing a digital Black Friday marketing campaign. Promoted products through targeted ads and automated emails to current customers using Marketo and tracked post sales data to determine ROIs.
~ Compiled marketing-qualified leads by creating a database to track over 5,000 NIH grants. Queried and reported relevant grant data to commercial sales and field marketing teams, to help determine new opportunities.

~ Collaborated with the compliance team to certify two upcoming devices and verified that each part in these devices meet proper ISO qualifications.
~ Scripted Excel macros to collect, process, and analyze data sets with over 10,000 result points. Performed and analyzed test results to find faults in products.
~ Researched and reported replacement parts and performed quality assurance tests on faulty generators.

~ Conducted, developed and improved various quality tests, such as high/ low temperature testing, voltage and current testing, cycle testing, and long-term decay testing.
~ Collected, recorded, and evaluated data from these tests and communicated findings between relevant departments.
~ Presented results to support certifications of products to quality assurance board within the company.